"When you include the extremes of everybody, that's to say differently abled people of all sorts, then you produce things that work better for all of us."

Michael Wolff, Wolff Olins


Inclusive Print:

Many designers are not conscious of the fact that their work can exclude people of different abilities. They are limited by their own abilities and therefore have little understanding of how others experience design. According to Microsoft's Inclusive Design Booklet, "If we use ourselves at a starting point, we can end up with products designed for people who are young, English-speaking, tech-literate, able-bodied, and right-handed. Plus, those with money, time, and a social network. If we're designing for ourselves as a baseline, we can overlook people with circumstances different from ours."

Inclusive design is the design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible … without the need for special adaptation or specialized design (According to the British Standards Institute). This way of designing in prevalent in architecture, industrial design, and user experience design but has an absence in the traditional print design world.

Inclusive Print aims to raise awareness that everyone experiences the world differently. It brings together inspiration from other fields of study, best practices for design, and tools for teaching this awareness, .